A battlecard, sometimes referred to as a competitor profile or kill sheet, is one sales enablement tool that all teams should have ready. A battlecard is a document with competitor intel such as product information, pricing, and talking points that will help a sales rep win a competitive deal.
Below are a few of the battle cards I worked on for Alert Logic during my time as the Principal Technical Product Marketing Manager. The Product Marketing Team maintained about 30 different battle cards for the sales teams to give them a competitive advantage when speaking with customers who may be shopping services.