PRINCIPAL TECHNICAL MARKETING MANAGER
FORTRA-Alert Logic | Remote | 02/2022 – 11/2022
Supported all sales channels in the U.S. and globally with technical marketing support, including public speaking, competitive review, and technical review.
Developed a 12-pg guide to compare Alert Logic and competitors, highlighting strengths, weaknesses, and differentiators.
Authored and reviewed several technical articles published in the FORTRA Blog and industry media news publications.
Created and implemented for sales engineers and tech sellers complete go-to-market materials, including 1 & 2-page leave-behinds, presentations, technical videos, scripted demonstrations, whitepapers, competitive guides, and battle cards.
Achieving comprehensive cybersecurity coverage can be costly. The cost of acquiring tools, staffing your team and continuously training them on the latest threats and technologies can put a damper on your organization’s efficiency in the short term and ability to scale up as your business grows.
A battlecard, sometimes referred to as a competitor profile or kill sheet, is one sales enablement tool that all teams should have ready. A battlecard is a document with competitor intel such as product information, pricing, and talking points that will help a sales rep win a competitive deal.