During my time at Alert Logic, shortly after the acquisition by Help Systems, just as they were rebranding to Fortra, I was tasked with creating a series of competitive documents for sales enablement. These guides were more detailed and technical than a battle card.Â
The guides were supposed to be technical, but easy to read. Attractive with the use of graphics instead of too many words for showing the competitive differences. I was slated to build these competitive guides for the following:
- Arctic Wolf
- AT&T Cybersecurity (AlienVault USM Anywhere)
- IBM QRadar
- eSentire
- LogRhythm
- Â Microsoft Azure Sentinel
Honestly, I found that most of the competitors were much more feature rich as far as the monitoring platform, but in the end few offered the level of robust SOC services that Alert Logic did. So while their platform was not as strong, the white glove service was on-par or exceeded the competitors.
Competitive Battle Cards
Conclusion.
The competitive guide for Arctic Wolf was the best producer as it was used go close approximately $250,000 in annual recurring revenue within the first 30 days.
Alert Logic's Competitive Score
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Arctic Wolf's Competitive Score
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ARR driven in 30 days with this guide.
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