In 2023, I had the privilege of contributing to the launch of IBM’s Cost of a Data Breach Report, a flagship publication from the Market Insights team. My role centered on developing launch strategies and enabling stakeholders with the tools, messaging, and knowledge needed to amplify the report’s impact. This involved close collaboration with cross-functional experts across marketing, sales, and product teams. The experience not only strengthened my ability to execute high-visibility go-to-market programs but also deepened my understanding of the latest breach trends and their implications across industries.
Contributed to the 2023 launch of IBM’s flagship Cost of a Data Breach Report, driving global awareness of cybersecurity risks across industries.
Partnered with Market Insights and Marketing leadership to develop launch strategies, sales enablement content, and stakeholder training materials.
Equipped global field and partner teams with the messaging, tools, and assets needed to engage customers, resulting in wider adoption and visibility.
Strengthened IBM’s positioning as a thought leader in cybersecurity while gaining first-hand exposure to global breach data and market trends.